⚽ A Fresh Start in San Diego: Wave Begin Cultural Reset in 2025 With Jonas Eidevall at the Helm
SAN DIEGO — The San Diego Wave are embracing a new identity in 2025, turning the page on one of the most turbulent years in their short history. Led by former Arsenal boss Jonas Eidevall, the Wave are no longer chasing results at all costs — they’re rebuilding from the ground up, and early signs point to a promising future.
“We need to grow stronger every week — physically, technically, mentally,” Eidevall told ESPN. “That’s the story and journey of our season.”
🔁 After 2024 Collapse, A Full-Scale Rebuild
2024 saw:
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A drop from NWSL Shield winners (2023) to 10th place
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Three head coaches in one season
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The departures of stars Naomi Girma (Chelsea) and Jaedyn Shaw (North Carolina)
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Off-field scandals, including lawsuits alleging workplace misconduct
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The resignation of club president Jill Ellis and a full ownership transition
“There’s no sugarcoating it — it was a tough year,” said new GM Camille Ashton, who took over mid-2024 and hired Eidevall as her first major move.
🔥 New Coach, New Core
Eidevall has introduced:
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A pressing, possession-based style
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Emphasis on youth development
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Recruited international talent like Kenza Dali, Adriana Leon, and Daniela Arias
Only three players from the 2024 opener started the 2025 season — a signal of total transformation.
🌟 Rising Stars & New Leaders
The new Wave is powered by:
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Melanie Barcenas, local prodigy
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Kimmi Ascanio, midfield engine
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Chiamaka Okwuchukwu, who scored in her NWSL debut
Veteran goalkeeper Kailen Sheridan remains captain and voice of stability:
“It’s a complete reset. We’re growing together from the ground up.”
📊 Early Season Stats Show Promise
Through three games, San Diego sits at 1-1-1, but the numbers are encouraging:
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57.3% possession average
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18 chances created
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xG: 3.59 | Goals conceded: 5
Against Orlando, a 2–1 loss showed tactical maturity and defensive discipline, even if late mistakes cost points.
🛠️ Culture Reset and Trust Rebuild Underway
Off the field, 2025 has been drama-free, and the club is focused on restoring credibility with supporters and the broader NWSL community.
“It’s about evolving — on and off the field,” Ashton said. “Our goal is to compete in November playoffs.”
🚀 Looking Ahead: San Diego’s Path to Redemption
The Wave’s 2025 rebuild is more than just results — it’s about reclaiming identity, building a sustainable future, and creating a foundation for long-term success.
They may not be title favorites yet, but San Diego is finally moving forward — with clarity, talent, and belief.
