Luka Magic is officially taking over Los Angeles.
On Monday, the NBA revealed that Luka Doncic’s No. 77 Lakers jersey was the top-selling jersey in the league for the 2024–25 season, the first time an international player has ever claimed the No. 1 spot.
👕 Top-Selling NBA Jerseys (2024–25)
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Luka Doncic – Lakers
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Stephen Curry – Warriors
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LeBron James – Lakers
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Jayson Tatum – Celtics
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Jalen Brunson – Knicks
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Victor Wembanyama – Spurs
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Anthony Edwards – Timberwolves
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Ja Morant – Grizzlies
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Shai Gilgeous-Alexander – Thunder
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Nikola Jokic – Nuggets
It’s a historic shake-up in fan popularity. This marks the first time since 2013 that someone outside the LeBron James–Stephen Curry duopoly took the top spot. (Back then, it was Carmelo Anthony with the Knicks.)
📈 Lakers Still Rule the NBA (Off the Court)
Even as LeBron nears the twilight of his career, the Lakers continue to dominate the league commercially:
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🥇 No. 1 in team merchandise sales
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📹 LeBron James led the NBA in video views with 3.23 billion
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📹 Luka Doncic wasn’t far behind, 1.82 billion views, ranking third (just behind Curry’s 2.56B)
The Lakers brand hasn’t just endured, it’s evolving. And with Luka embracing the limelight, the post-LeBron transition is already in motion.
🇸🇮 A Win for Global Basketball
Doncic’s rise to No. 1 isn’t just a personal milestone. It’s a cultural shift.
He is now the first non-American player to ever lead NBA jersey sales, a massive moment not just for Slovenia, but for the NBA’s international expansion efforts.
His global popularity, on and off the court, is proof that basketball’s next wave may be more international than ever before.
Final Word:
Luka Doncic isn’t just playing for the Lakers, he’s becoming the face of their future. The jersey sales? Just the beginning.
